Business Coaching: Transform and Thrive as an Owner

Business Coaching: Transform and Thrive as an Owner

Whether you see yourself as an entrepreneur, business owners, or working professional if you are looking to reach greater heights of success, business coaching has become a necessity. 

business coaching for entrepreneurs

Business coaching is a powerful approach that enables individuals to unlock their full potential by developing crucial skills, identifying growth opportunities, and overcoming obstacles that may be hindering progress.

In this post, I’ll explore the various aspects of business coaching, including its benefits and how it differs from executive coaching. I’ll also provide guidance on finding the right coach for your specific needs, share a case study showcasing the impact of these services on revenue growth, and offer tips for maximizing your experience with a business coach.

When I started my business I know I wouldn’t have grown it as fast without a coach. I hope this blog helps you learn more about the value of business coaches.

Table Of Contents:

What is Business Coaching?

A business coach’s main job is to help you get clear on business goals and be able to move towards them. Some of the times, the obstacle preventing business growth is a person’s soft skills or communication. While in other times it can be something like business goal setting and achievement.

Business coaching is a professional looking to resource and support business owners in achieving their business goals. It’s not unlike other types of coaching and the focus is on starting, growing, and running a business.

It’s an ongoing relationship between the coach and the client that focuses on identifying strengths, weaknesses, and opportunities for improvement in order to maximize success. The primary goal of business coaching is to help entrepreneurs, freelancers, or solopreneurs develop effective strategies for growth and sustainability.

A good business coach will work with clients to identify their goals and objectives, create action plans, provide accountability, challenge assumptions, offer feedback on progress made towards goals, and more. A business coach serves as a source of support and advice, providing an outlet for voicing any questions or ideas that come up while managing the company.

With an extensive background in management or entrepreneurship (although it’s not necessary), a business coach can provide invaluable insight into areas such as finance, marketing strategy development, and operations optimization that can result in improved performance over time. A business coach with knowledge in your sector can be a great asset, but sometimes having a great business coach with no expertise in your sector can be powerful. 

At its core, business coaching is about helping you achieve success by understanding what works best for you individually: uncovering the hidden potential within yourself while developing new skill sets that are tailored specifically around your own needs as an entrepreneur or small business owner. 

Benefits of Business Coaching

Business coaching can be a tremendous help for entrepreneurs and independent contractors. 

It offers a host of benefits such as: 

  • uncovering new and fresh perspectives
  • healthy coping strategies for business stress
  • honing decision-making 
  • transforming and overcoming limiting beliefs
  • enhancing productivity and profitability
  • goal setting
  • safe space to talk through strategies
  • defining true success and ambitions

Having the right coach can make a huge difference in how quickly you progress toward achieving your business goals. 

Business coaches provide valuable insight into the challenges faced by entrepreneurs on a daily basis. 

A proficient business coach should have a deep background in helping small businesses through a successful coaching methodology. This means they’ll be able to provide tailored coaching sessions based on what works best for each client, rather than offering generic advice or no way to help you discover and uncover obstacles in your business.

An experienced coach can will help a client break down complex goals into achievable steps and offer tailored coaching sessions to help with accountability. A coach can be a valuable resource to have in your corner, providing an impartial ear for brainstorming or reflecting on concepts that may otherwise go unnoticed. 

Key Thought: A business coach be able to provide tailored coaching sessions based on what works best for each client, rather than offering generic advice.

Business Coach vs Executive coach

Business coaching and executive coaching are two forms of professional coaching that can help business owners and working professionals achieve success.

Though both, business coaching and executive coaching, share some common strategies for aiding clients in their pursuit of success, there are notable distinctions between them.

Business coaches typically work with small business owners or start-ups needing coaching through growth, running a business, or other approaches relating to personal growth to help a business owner develop their business. For example, some business owners are boutique shops with no employees. So their coaching need wouldn’t be team development

Executive coaches tend to work with high-level executives who need assistance in developing leadership skills or navigating corporate politics. They may also help executives create effective teams within their organizations by providing insight into team dynamics and communication styles.

Business coaching and executive coaching are two different areas that provide help to individuals so they can be successful. It’s important to keep in mind that in a technical sense, a coach is a coach. Whether they call themselves a business coach or executive coach is more of a marketing tactic for their determined niche rather than a coaching skill set. All good coaches should be able to coach clients that are business owners or executives. It’s just some coaches prefer to work with one or the other.

Key Thought: Business coaching and executive coaching are two different disciplines that provide guidance to business owners, entrepreneurs, and professionals looking for success. The most important thing is finding a good coach!

How to Find a Business Coach

Finding a business coach can be a difficult task.

It’s as if most business coaches don’t want to market themselves, or there’s so good at it that you have to know exactly which business coach you want. You can do the normal “business coach near me” and find a few websites that are generic and offer little information.

But if you know who you are looking for and type in “business coach for female entrepreneurs” you’ll find business coaches that have niched down to their ideal client.

So the first question in finding a business coach is to ask yourself, “what type of coach do I want?”

You can find almost any type of coach you want so it’s important to think about the following:

  • do you want to meet online or in person? Depending on how you want to meet will determine a large part of your search constraints
  • some coaches prefer to see you visually while others want to do audio-only calls. Think of what’s important to you.
  • some coaches provide an introductory call in order to get to know them and ask questions. I recommend you also do this in order to learn more before starting any coaching engagement
  • is their business or entrepreneurial background important to you? If so, make sure to find out more in your introductory call.
  • do you care about having a particular set of physical attributes in a coach? Don’t feel guilty if you want your coach to look like you or have a similar background to you. Not every coach is for every person so choose based on what you are looking for.
  • and most importantly, ask yourself what you need from business coaching. Think through if you are looking for leadership skills, revenue growth, or something else.

When you’ve done all that then start searching the internet for coaches. When you can, interview potential coaches, make sure you feel comfortable communicating with them, and trust that they can meet your goals for success as a small business owner or working professional. 

You can ask them what techniques they employ when coaching clients to help them reach their objectives. Or ask what’s unique about their particular coaching methodology. These types of questions will give insight into how well the two of you may work together in the future while helping ensure that both parties are on the same page regarding expectations moving forward.

Once you know what you are looking for let the search begin.

Go to the usual places like search engines, social media, or ask people you know if they have any coaches they’d recommend. Look through a coaches online presence and even sign up for their free stuff before considering their paid stuff.

Don’t be shy to explore unconventional methods when searching for a coach; scour online forums related to your field of expertise and take advantage of past successes others have had. 

Locating a small business coach that satisfies your particular needs can be an intricate undertaking, yet with some exploration and exertion it is conceivable to locate the ideal fit. 

Key Thought: Taking the time to thoroughly research potential coaches and ensure that they are a good fit for you is an important part of finding the right business coach. 

5 Reasons Why Business Coaching Is So Powerful


#1 – Increase in Productivity: 

A study by the International Coach Federation (ICF) found that 70% of clients reported an improvement in their work performance after undergoing business coaching, demonstrating the potential for increased productivity in the workplace. (ICF, 2021 Global Coaching Client Study)

Source: International Coach Federation. (2021). ICF Global Coaching Client Study. Retrieved from

#2 – Improved Communication Skills: 

According to a study published in the Journal of Business Communication, participants who received business coaching experienced a 42.6% improvement in their communication skills, which contributes to better teamwork, collaboration, and conflict resolution in the workplace.

Source: Coutu, D., & Kauffman, C. (2009). What Can Coaches Do for You? Harvard Business Review. Retrieved from

#3 – Return on Investment (ROI): 

A survey conducted by the Manchester Review found that companies investing in business coaching received an average return on investment (ROI) of 5.7 times the initial investment, highlighting the financial benefits of coaching for businesses.

Source: McGovern, J., Lindemann, M., Vergara, M., Murphy, S., Barker, L., & Warrenfeltz, R. (2001). Maximizing the Impact of Executive Coaching: Behavioral Change, Organizational Outcomes, and Return on Investment. The Manchester Review, 6(1), 1-9.

#4 – Enhanced Leadership Skills: 

A study by the Human Capital Institute and the International Coach Federation revealed that 80% of the organizations surveyed reported improvements in their leaders’ leadership skills after receiving business coaching, supporting the notion that coaching can be highly effective in enhancing leadership capabilities.

Source: Human Capital Institute & International Coach Federation. (2016). Building a Coaching Culture for Change Management. Retrieved from

#5 – Employee Engagement: 

The Ken Blanchard Companies found in their study that organizations with strong coaching cultures experienced a 39% increase in employee engagement, leading to higher job satisfaction, reduced turnover, and increased loyalty among employees.

Source: The Ken Blanchard Companies. (2018). Building a Coaching Culture with Millennial Leaders. Retrieved from

Making the Most Out of Your Business Coaching Experience

To maximize the benefit of business coaching, it is important to be prepared. Prior to your initial session with a coach, take some time for reflection on the areas of life or business where you’d like assistance. Think about any goals that you have and how a coach can help you reach them. 

Once you’ve selected a coach, be honest and open in each meeting. Share all relevant information about yourself or your business so they can best understand where you are coming from and how they can help support you toward success. Creating a trusting atmosphere is essential, so don’t be shy to ask.

Make sure to review each session’s discussion or do a journal (audio, verbal, or written) to cement the session in your mind. Doing this helps with recall and can ensure accountability, clarity, and more insight going forward. 

With these tips in mind, anyone looking for coaching through their personal or professional journey should feel confident taking advantage of what a qualified business coach has to offer. 

Key Thought: Establish realistic yet challenging goals and review them from each session to ensure progress is made.

Ready For A Coach?

By engaging the services of a business coach, a small business owners or working professionals can leverage powerful tools to help them reach their goals, develop strategies for success, increase motivation and build confidence. 

Take the first step towards transforming your life and business today with our professional coaching services. My hope is to help move you toward success, helping you reach your goals and thrive in every area of life.

What Is Life Coaching? A Guide On Its Benefits And Why Do It

What Is Life Coaching? A Guide On Its Benefits And Why Do It

Like many before you, you’re here because you want to know “what is life coaching?”

You may be like me, where you are doing fine by yourself but you’ve noticed that maybe there’s a goal or two you’ve wanted for years and just haven’t been able to achieve on your own. You’ll find that life coaching is not about telling you what to do, but help you gain clarity and move forward in alignment. (Regardless of what they say Reddit.)

what is life coaching and can it help?

As a professional in the coaching field, I know life coaches can help you reach your goals, aspirations, and desires.

In this blog post, we’ll explore everything you need to know about life coaching – from what it is and how it differs from mental health treatment to the benefits of working with a good coach for your specific needs.

I believe this post will equip you with the knowledge to make an informed decision when selecting a coach who can help you reach your goals both personally and professionally.

Table of Contents For Life Coaching:

What is Life Coaching?

Life coaching is probably the most popular term, but it’s better to start with the fundamental term: coaching. We’ll get to the types of coaching below, but when most people things of coaching they think of life coaching.

Coaching, according to the International Coaching Federation (ICF) is defined as “…partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

Life coaching, on the other hand, is focused on personal development and potential. In life coaching, a coach is supporting individuals in pursuit of their ambitions, forming improved habits, and creating helpful habits in their lives.

It is an invaluable help for small business owners, working professionals, or stay-at-home parents looking to get back into the workforce.

Life coaches provide guidance, support, accountability, and encouragement as they help their clients identify areas of improvement in order to achieve desired outcomes.

The benefit of life coaching is that it helps people focus on what’s important to them so they can take action toward achieving their goals. A life coach assists their clients in uncovering potential barriers that may be impeding them from attaining success or making significant progress in their lives.

Through this process, clients gain insight into themselves which allows them to move forward with clarity and confidence.

Life coaching may start with getting clarity on what a person wants in life and then take other paths, such as job guidance, health & well-being support, or stress reduction; all tailored to the specific needs of the individual.

By leveraging the power of life coaching, individuals can pursue short-term or long-term goals to make meaningful changes in their lives.

Key Thought: A life coach is a powerful resource for small business owners and working professionals looking to improve their lives, profession, or explore new opportunities. It provides support and accountability to help clients identify areas of improvement.

How Does Life Coaching Work?

It’s important to know there is a coach and a client in a coaching session.

A coach can assist the client in setting goals, creating plans to reach them, and obtaining the skills/resources needed for improvement in the coaching session.

The process of life coaching usually begins with gaining clarity before setting goals. Your life coach will want to make sure you understand his or her role as the coach and your role as a client. You are a partnership and the coach’s role is to help you uncover the true roadblocks holding you back and move past them.

Your coach will help you discover what’s most important to YOU, set realistic expectations, and prioritize tasks that are essential for healthy progress.

how does life coaching work

Once the goal-setting stage is complete, a great coach will help you identify ways to get into action. Life coaches use techniques such as brainstorming ideas, problem-solving strategies, role-playing scenarios, or even visualization exercises in order to move forward toward achieving your goals.

During this phase of life coaching sessions focus on identifying potential roadblocks or obstacles that may prevent you from reaching success so they can be addressed accordingly.

Your life coach will also work with you on developing the skills required for successful goal attainment – usually around personal development – by providing guidance and feedback throughout each session. This could involve teaching specific methods of how best to approach certain situations or activities which can lead to better decision-making down the line.

With the right life coach by your side, you can take steps towards making positive changes in all areas of your life (even if you just need a better work-life balance).

Key Thought: A life coach can help you recognize aspirations, create plans to realize them, and acquire the competencies needed for accomplishment. A good coach provides support when challenges arise – helping individuals with goal attainment and making positive changes in their lives.

Benefits of Life Coaching

If you’ve read this far you have a general sense of the benefits you get from coaching. But, just in case you skipped here keep reading.


Life coaches help clients clarify what they want out of life by asking questions that encourage reflection and introspection. By exploring their inner self, the client can gain an awareness of what drives them and how to make use of their unique skills for achieving their long-term goals. This helps them identify which areas need attention in order to reach their goals.


A coach will work with individuals to develop actionable plans that lead toward success. The coach will also provide support during times of difficulty or doubt while encouraging accountability through progress-tracking methods such as goal-setting exercises and check-ins.

Working with a life coach can enable an individual to gain a heightened awareness of themselves, and may increase their self-confidence in making decisions as well as strengthen the relationships they have with others due to more self-awareness communication skills.


Coaching can be beneficial for improving overall well-being by creating a balance between physical health, emotional health, mental health, spiritual health, financial health, and social connections.

Addressing all these aspects together, over time, allows people to find harmony within themselves leading to greater satisfaction in all areas of life.

The benefits of a good coach are undeniable, and it can be a great tool for those looking to make positive changes in their lives.

Key Thought: Life coaching is a practical way to gain insight into personal objectives, devise plans for accomplishment, and become more aware of yourself.

Types of Coaching

There are many different types of coaching available. I’ll note a few below each with its own unique focus and approach.

Career Coaching:

Career coaching aids individuals in pinpointing the ideal career trajectory, creating successful tactics to realize their objectives, and boosting self-assurance as professionals. It can also help individuals transition into new roles or industries more easily by providing advice on networking, interviewing techniques, resume writing, job search strategies, etc.

Health & Wellness Coaching:

Health and wellness coaches work with clients to create personalized plans for achieving better physical health through nutrition counseling, exercise guidance, and lifestyle modifications. They may also provide coaching and support to manage and reduce stress to promote overall well-being.

Mindfulness Coaching:

Mindfulness coaching involves aiding individuals to become cognizant of their ideas and sentiments, so as to make deliberate choices about how they wish to lead their lives. Through mindfulness practices, such as meditation, these coaches guide clients toward greater self-awareness which leads to improved mental clarity and peace of mind.

Business Coaching:

Business coaching focuses on helping entrepreneurs and small business owners develop leadership skills or develop a business focus for success. These coaches ask powerful questions so that business owners have all the tools necessary for success at every stage of development.

Relationship Coaching:

Relationship coaching assists couples or individuals who are experiencing difficulties within their relationship whether it be communication issues or trust issues among other things. The goal is not only to improve communication between partners, but also to increase understanding between both parties involved so that resolutions may be found when conflict arises.

Executive Coaches:

Executive coaches work closely with executives on leadership, team and time management, and workplace culture. This type of coaching helps executives maintain a healthy work-life balance while still achieving high professional performance.

Life Vision Coach:

A life vision coach works collaboratively with clients to reveal what truly brings them joy – from setting up a family, beginning an exciting venture, or honing the skill of financial management. This type of coaching provides direction based on one’s values while encouraging exploration into uncharted waters where the opportunity lies in wait.

Spiritual Coaches:

Spiritual coaches focus on helping clients uncover spiritual truths within themselves through guided conversations around topics such as faith direction, inner peace, and forgiveness. This type of coaching encourages individuals to explore parts of themselves they may have been unaware existed priorly while offering insight into difficult questions one may have regarding spirituality.

Considering the various coaching options, it is worth exploring if life coaches require any official credentials.

Do Life Coaches Need to Be Certified?

Short answer, no.

Although many people seek out life coaches for help with goal setting, overcoming obstacles, and achieving success. No governing body oversees the life coaching industry, yet there are various certifications that can show a coach’s knowledge and proficiency.

Having a certification does not guarantee the quality of a coach’s work. But it does show potential clients that they have taken steps to learn more about the field and gain skills related to life coaching.

For example, if someone has obtained a coaching credential then this shows they may have completed training in areas such as ethics, client-coach relationship dynamics, communication techniques, and professional standards of practice.

Some certification programs require additional hours of study beyond those required for certification. These courses provide more advanced learning opportunities related to various aspects of coaching including assessment tools, psychological principles, and strategies for working with different types of clients or situations.

This type of program may provide even greater assurance that a coach has comprehensive knowledge and experience in the area they are working in.

Having a certified life coach can help to ensure that you are receiving the best advice and guidance for your needs. But don’t use it as your only criteria of selecting a coach.

Key Thought: Before settling on a life coach, be sure to do your homework and check for certifications or accreditations; this can help guarantee that you’re making the right choice.

Life Coach vs Therapist, What’s The Difference?

Life coaching and therapy are two different practices, but they both strive to help people improve their lives.

Life coaches focus on helping individuals be forward-focused, reach specific goals, and make changes in their lives. They provide support, guidance, accountability, and encouragement to help clients achieve success.

Therapists are licensed and provide mental health treatment for psychological issues, such as anxiety or depression, by delving into past experiences that could be causing current distress.

Life coaches typically work with clients who are generally emotionally healthy but want assistance in reaching a goal or making a change in their lives. Clients may come to a life coach with an objective in mind, whether it be launching a venture or enhancing their relationships at home and/or work.

On the other hand, therapists typically treat those suffering from mental health issues, which requires more intensive treatment than life coaching can offer.

Life coaching and therapy both their distinct advantages, yet it is essential to grasp the distinctions between them to pick the right one for your personal growth and requirements.

Key Thought: Life coaching and therapy are two distinct practices that strive to improve the lives of individuals. Life coaches help clients be focused on the future while therapists focus on treating mental health issues by exploring past experiences.

How to find a life coach

Here is a guide to finding an appropriate life coach. There are many different types of coaches available, so it’s important to find one who will meet your needs.

1. Before embarking on your search for a life coach:

Take the time to consider what you want. Do you need help setting goals or something else? Spend some time thinking about what you want before you start your search.

2. Research Different Coaches:

Once you know what type of support you want, research different coaches who specialize in those areas. Look into their online presence and see if they have information on how they help. In this way, it can make you more aware of their vibe and coaching knowledge.

3. Ask Questions:

Don’t be afraid to ask potential coaches questions about their experience and approach before making a commitment. Find out how long they have been practicing, if they offer group sessions or individual coaching sessions. Maybe even ask how much they charge per session (or package).

4. Schedule A Discovery Session:

Most coaches are interested in meeting you as much as you might be to meet them. We prefer to do a 20-minute discovery session to answer questions and get a feel for one another. While some coaches like to do a one hour discovery sessions.

What is Life Coaching Next Steps

Life coaching can be an incredibly useful resource for entrepreneurs and career-minded people who are striving to better their lives. Through life coaching, individuals can gain insight into themselves, develop strategies for achieving goals, and create a more balanced lifestyle.

If you’re interested in our coaching services for yourself or your organization reach to us on our coaching page.